USP stands for a unique selling point. Make sure to be unique. This differs you from your competitors. You have the ability to insert a maximum of 4 USP's. Here you can insert the title of your USP. F.e. Quick delivery
For each USP you can choose an icon. Click on the dropdown menu to choose the one you like best.
Link your USP to a particular page. When you promise quick delivery, you might link the USP to your Shipment & Returns page. You can leave it blank if you don't want to link the USP.
You have the option to insert an extra USP just under the cart button on product pages. You can use this text option to trigger customers to make the sale. F.e. Order before 6pm for delivery on the same day.